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Portfolio

  • Jumia Nigeria (#WhenNigeriansAreHungry campaign)

    - by panache

    Client

    Jumia Nigeria – a website that connects people with the best restaurants within their neighborhood, for them to order food of their choice and have it delivered to them

    Brief

    Jumia Food seeks to create awareness through the use of Instagram Comedians.

    Results

    Media Panache used top Instagram comedians including Maraji, EmmaohmyGod and Josh2funny to push Jumia Food.
    Media Panache developed the story for the Instagram Comedians around 3 core areas. One is ‘Work’, if you are busy at work, best option is Jumia Food. Two is ‘Party’, if you are having a party, use Jumia Food to sort out item 7. Third is Using Jumia Food instead of sending errand boy/girl who’d buy the wrong thing.
    We used #WhenNigeriansAreHungry for social media conversations
    Maraji’s video garnered 210,026 video views with 1060 comments.
    Emma Oh Ma God garnered over 66,767 views with 169 comments.
    Josh2funny garnered over 115,851 views with over 308comments.
    #WhenNigerians Are Hungry Trended on Twitter and Twitter users joined in the conversations to share their feelings whe they are hungry.
    The videos helped the brand recruit new users on the platform and exisiting customers used the app during the campaign to place order.

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  • Whogohost #SimplyBuildIt Campaign

    - by panache

    Client

    Whogohost – Whogohost is a Web Hosting and Domain registration   company, that offers SME and reseller web with hosting.

    Brief

    Whogohost required MPN to create an appealing PR plan that will help amplify www.simplybuidit.ng to its target audience, drive engagement and conversation with major focus on digital media.

    Results

    We used popular celebrities and Instagram comedians like Mercy Aigbe Woli Arole, Oluwadolarz, SLK, Nedu to reach the target audience.

    For this campaign, we knew general news release might not work, so we created HUMAN ANGLE story and one of them was syndicate on Linda Ikeji blog to drive awareness.

    We sent Email Newsletter to over 10,000 people on our list. Conversations were built around the #simplybuildit hastag on Twitter and the conversation trended throughout the duration of the campaign. See here. We got celebrities such as Yaw, mercy Aigbe, EmmaohmyGod and Dotun to share #SimplyBuildIt content on their social media. See

    MPN secured radio interviews with CEO Whogohost on Beat FM with Olisa, Wazobia with Yaw and Cool FM with Mannie.

    Different parks in Lagos were ambushed and #SimplyBuildIt stickers on mobile commercial and private buses.

    Created an offline event tagged “BABE Online” – Building A Business Empire Online; where Nigerians got trained on how to build websites and use social media to communicate their offerings.

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  • Turning Point International

    - by panache

    Client

    Turning Point International – Turning Point International is popular inspirational television magazine program hosted by Muyiwa Olarewaju that spotlights the voices, insight and lives of Africans and its descendants all around world.

    Brief

    Turning point is an International Christian Organization, being it’s first time in Nigeria, they required a digital plan ahead of the team’s visit to Nigeria in celebration of their 20th anniversary.
    They needed MPN to handle Turning Point’s social media, gather and publish contents for a week.

    Results

    The visitation was tagged #TurningPointNaija
    Conversations were built around it on the hashtag and it trended throughout the course of their visit. See here.
    Interviews were scheduled with different media outlet including Pulse.NG
    MPN posted interviews with top personalities likes, Dolapo Osinbanjo, Pastor Paul Adefarasin, Abimbola Fashion, TY Bello, Somkele Iyamah-Idhalama and Many more. Behind the scenes photos/videos across different social media platforms.
    News releases were dished out and published on different newspapers and online.

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  • Bank of Industry Logo - Media Panache Case Study Page

    Bank of Industry

    - by panache

    Client

    Bank of Industry – The Bank of Industry Limited is Nigeria’s oldest, largest and most successful financial institution.

    Brief

    Media Panache was tasked to amplify live social media activities from all Bank of Industry Events.
    Overtime, Bank of Industry has always been active on traditional.
    Media to use: Twitter, Facebook & Instagram.
    Constant trends on social media.

    Results

    Media Panache turned BOI social media pages around. There were increase in followership and social media pages got verified.
    At all BOI’s event, Media Panache actively put out Live contents, using social media influencer, verified social media pages, and owned platforms.
    Video clips, photos, quotes, are syndicated for engagement on social media during live event.
    Other users started seeing Bank of Industry as top leader when it comes to seeking Funds in Nigeria
    Unprecedented trends on social media during BOI’s events.

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  • MTN Foundation – CSR arm of MTN.

    - by panache

    Client

    MTN Foundation – CSR arm of MTN.

    Brief

    MTNF visited local communities through a nominator to provide school chairs, boreholes, shelter, food, and transformers.
    MTNF require MPN to drive conversation around compelling videos that were recorded during the visits to local communities.
    Amplify videos on social media including Facebook, Twitter and Instagram.

    Results

    Campaign for MTN F videos was tagged #WhatCanWeDoTogether.

    Conversation saw goodwill on Twitter as users saw #WhatCanWeDoTogether as a big gesture and a platform to add their voice.

    Videos on #WhatCanWeDoTogether reached over 150,000 people on Facebook. Positive comments were generated on Facebook with Zero negative.

    Popular Nigerian comedian Alibaba added his voice to #WhatcanWeDoTogether by retweeting a tweet.

    With #WhatCanWeDoTogether, we reached over 3.1m people on social media with over 5.7m impressions.
    #WCWDT and #WhatCanWeDoTogether were trending topics on twitter every time the campaign videos dropped.

    Facebook Video Views (35,105)
    Facebook Likes (208)
    Facebook Shares (75)
    Trends (8 Trends)
    Online Mention (1) Nairaland
    Meme output: (30)
    Comments (50)
    Celebrity posts (1+)
    Retweets (2500)
    Social media reach: 3,171, 789
    Social Media Impression – 5,027,715

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  • Simple Corporate Logistics

    - by panache

    Client

    Simplified Corporate Logistics – A cargo company that specializes in Procurement, sourcing, global procurement, clearing, warehousing, shipping for import and export services.

    Brief

    Develop a compelling PR Strategy that will generate buzz for the launch of Simplified Corporate Logistics – A Logistics and Procurement Company.
    Invite Press Journalists, Photo Journalists, and Bloggers on the reveal/launch day.
    PR Plan must cover Pre, Event and Post Event Plans with Impactful traditional and digital media leverage for Simplified Corporate Logistics.

    Results

    We (Media Panache) created a compelling PR plan as desired by client. We used popular Nollywood actress and Business Woman, Mercy Aigbe as a brand advocate for Simplified Corporate Logistics launch.

    With Mercy Aigbe, SCL shipped some of her goods from China to Lagos and she was urged to tell the story on her social media pages as well as share the experience through video.
    Mercy was the voice of the company throughout the launch and often share the stories with 2.5million followers.

    We also launched a pre-campaign tagged #MyShippingStory – With this campaign, users shared their worst and surprising experiences with Shipping over time. Conversations can be seen if you click here

    We created contents around #MyShippingStory, The One Click Import/Export Solution that was launching as well as Mercy Aigbe’s brand advocacy. Pre- Release Contents were syndicated to Linda Ikeji (with an average of 2million visit per day), Vanguard Online (One of Nigeria’s top news platform) and several others.

    We shared Mercy Aigbe’s video on her IG page, which recorded about 100k views with over 70comments. We scheduled radio interview with CEO of SCL, Mr Nduka Udeh on top radio stations in Nigeria with a target of the widely listened shows – Wazobia FM with Yaw, Beat FM with Olisa Adibua, Cool FM with Mannie and City FM with Benny Ark and Bella Rose reaching about 20Million Nigerians.

    On the reveal day, MPN invited top journalists & top photo journalists and ensure a proper reportage in the business and marine pages of Punch, Vanguard, Sun, Linda Ikeji and several other news platform. Photo news were syndicated to top print platforms as well.

    We recorded unprecedented trends on Social Networking Site from Pre-Phase, Countdown and Reveal day. MPN used top influencers such as Yaw of Wazobia FM with over 500k followers on social media. We also used Olorisupergal, popular blogger in Nigeria as well as Mercy Aigbe.

    Over 100users shared content on social for this campaign, reaching 1.2m people with over 2.6m impressions. We syndicated stories as News Mentions on above mentioned radio.

    FULL REPORT AVAILABLE ON REQUEST.

    BACK TO CASE STUDIES

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